Your Data Protection
190e Privacy Policy — How We Protect Your Data
Your privacy is our priority. This policy transparently explains how 190e collects, uses, stores, and protects the personal information of Malaysian users on our platform.
Effective date: 1 January 2026. This policy applies to all users of the 190e platform.
1. Information We Collect
When you register and use the 190e platform, we collect several categories of information to enable the service to function properly and securely. The main categories of data collected are as follows:
Personal Account Information
During registration, you are required to provide your full name, date of birth, mobile number, email address, and any identity verification details as needed. This information is used to verify your eligibility and to ensure your account is unique and secure.
Device & Browser Information
We automatically collect technical data when you access the platform, including device type, operating system, web browser type, IP address, and language settings. This data helps us optimise the user experience across the range of Android and iOS devices used by our Malaysian users.
Payment Information in MYR
To process deposits and withdrawals in MYR, we collect the necessary transaction details, including bank account holder name, payment method type (FPX, Touch 'n Go), and transaction records. Full account numbers are never stored in our system — they are processed securely through certified payment providers.
Platform Usage Data
We record usage activity such as pages visited, games played, session duration, and in-platform interactions. This data is used solely to improve service quality and to detect any suspicious activity in order to protect the security of all users.
2. How We Use Your Information
All information collected by 190e is used solely for legitimate purposes directly related to platform operations and the user experience. We do not sell users' personal data to third parties for marketing purposes.
The primary purposes for which we use your data are as follows:
- Identity verification and account security — ensuring every account is unique, legitimate, and protected against unauthorised access.
- Financial Transaction Processing — enabling deposits and withdrawals in MYR to be processed accurately and securely.
- Platform Improvements — analysing usage patterns to improve the platform's interface, speed, and stability for users in Malaysia.
- Service communications — sends important notifications relating to your account, policy changes, or security information that users need to be aware of.
- Legal Compliance — to meet our obligations under Malaysian law relating to anti-money laundering (AML) and data protection.
- Fraud Prevention — detects and blocks suspicious activity to protect all users on the platform.
3. Cookies & Tracking Technologies
The 190e platform uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions correctly. Cookies are small text files stored on your device when you visit our platform.
Types of Cookies Used
- Session Cookies — temporarily stores login information to keep you signed in during an active session. These cookies are automatically deleted when you close your browser.
- Preference Cookies — saving your language settings and display preferences to ensure a consistent experience every time you visit the platform.
- Analytics Cookies — collects anonymised data on how users interact with the platform for service improvement purposes.
Cookie Controls
You can manage or disable cookies through your web browser settings. However, disabling certain cookies may affect platform functionality, such as the ability to log in and navigate. We recommend keeping essential cookies enabled for the best experience on 190e.
4. Data Storage, Security & Third-Party Sharing
Data Storage Security
All 190e user data is stored on servers protected with industry-standard SSL (Secure Socket Layer) encryption. Access to user data is restricted to authorised personnel involved in platform operations only. We apply strict technical and administrative security measures to prevent unauthorised access, data breaches, and data loss.
Financial information such as payment details is processed through encrypted channels and is not retained in full within our systems once a transaction has been completed.
Third-Party Data Sharing
190e does not sell, rent, or share users' personal data with third parties for marketing or commercial purposes. However, we may share necessary information in the following limited circumstances:
- Payment Service Providers — to process deposit and withdrawal transactions in MYR securely.
- Legal Authorities — when required by Malaysian law or by a valid court order.
- Fraud Prevention — to the relevant authorities for the purpose of preventing fraudulent activity that affects the platform and other users.
In all instances of data sharing, we ensure that data is shared securely and only to the extent necessary for the stated purpose.
5. User Rights, Policy Changes & How to Contact Us
Your Rights as a User
As a 190e platform user, you have the following rights with respect to your personal data:
- Right to Access — you have the right to request a copy of the personal information we hold in relation to your account.
- Right to Rectification — if your information is inaccurate or out of date, you may request that we update it. You can also update certain profile details directly within your account.
- Right to Erasure — you may request to close your account and delete your personal information, subject to legal obligations that require us to retain certain records for a specified period.
- Right to Restrict Processing — under certain circumstances, you may request that the processing of your data be temporarily restricted while your query is being investigated.
To exercise any of these rights, please contact the 190e support team by email at [email protected]. We will process your request within a reasonable timeframe.
Privacy Policy Changes
190e reserves the right to update this privacy policy from time to time to reflect changes in our practices, legal requirements, or platform improvements. Users will be notified of any material changes via an on-platform notice or email to registered accounts.
We encourage you to review this page periodically. Continued use of the 190e platform after any changes take effect constitutes your acceptance of the updated policy.
Privacy-Related Enquiries
If you have any questions, concerns, or complaints regarding this privacy policy or how we handle your personal data, please contact us at [email protected]. You may also refer to the FAQ for answers to questions frequently asked by users.
Questions About Your Data Privacy?
Contact our support team or visit the FAQ section for more information on data protection at 190e.